Running Booths

After regularly doing roadshows in malls, public spaces and also conventions, here are some thought processes which we go through depending on the space availability and other considerations.

1) Draw gimmick
It is usually good to have something that stands out. Something to attract the crowd to spend a few minutes at your booth. Could be in the form of a backdrop or buntings and posters (depending on the layout of your booth and whether it has standard walls.) Usually this follows your game or product’s theme. I’ve used cutout standees and boxes with printed sides before. In this regard, the cornier the better sometimes.

2) Moving images
A small TV or screen showcasing your product/service/game is useful as something for people to watch. Not everyone likes engaging and talking and would prefer observing before spending time to engage. Promotional videos or explainers videos are good for this. Keep in mind that events can be noisy therefore always consider providing close-captions as an alternative.

3) Promotionals
Brochures, pamphlets, namecards, anything to disseminate information and retain people or get them to come back for more information. Tactile stuff are always welcome. This will be what visitors use to later go through and convince themselves of your service. Cost is a consideration here so make sure your give-away doesn’t cost an arm and leg.

4) Giveaways
Free game codes, badges, nick-nacks, even something as simple as a dice that you can easily purchase in bulk and giveaway to people as they talk to you at the booth. This lets people feel like they got something of value from you and helps spread through word-of-mouth.

5) Security.
Lastly consider bringing along cable locks and storage devices as crowds can get large at such events. Controllers and smaller components (mobile devices) can get pilfered easily. Also always consider your equipment being jostled and knocked over.